Human Resources in the Aviation Industry - 3059 Words

Human Resources in the Aviation Industry Submitted to: Mrs. Jasmina Popov-Locke Submitted by: Maha A. Jammoul CONTENTS Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Recruitment and Selection Process†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4-12 Effect of recruitment, selection, and interviewing processes on Southwest Airlines†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...13-17 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...18 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.19 INTRODUCTION Human resources is a very important and essential element of any business. In the aviation industry, it plays a vital role due the contribution it makes to the over-all employee-firm relationship. Human resources concern the human side of managing enterprises and employees’ relations with their firms. It makes sure that the employees of the†¦show more content†¦SELECTION In the process of selection, the candidates for the specific job will be assessed and filtered out based on their level of compatibility with the organization or firm as a whole. Common Steps taken by Manager in the Selection Process: 1. Comparing of application forms and looking for candidates exhibiting suitability for the job. 2. Making a list of candidates to be interviewed and a list of rejected applicants (Short-listing). 3. Deciding what type of interview should be given and what test should be used. 4. Taking down notes on the applicants’ performance in the interview and tests. ââ€"  Interview Method This is the most common method used. The interview is conducted by the recruiter and types of interview vary from one organization to another e.g. individual, successive, panel. In this method, the applicant will be answering questions given by the interviewer wherein his/her communication skills and job knowledge will be put to test. ââ€"  Psychometric Testing Method In this method, applicants will be assessed based on their personalities and their ability to fit in the organization. ââ€"  Aptitude Testing Method Skills of the applicants are being assessed in this given method. ââ€"  In-tray Exercise Method Exercise or activities will be given to the candidates which will show their performance level on the job they will be handling. ââ€"  Presentation Method Skills andShow MoreRelatedImportance Of Hr And Their Role Of Aviation Industry1511 Words   |  7 Pages Importance of HR and their Role in aviation industry Department of Aviation, Lewis University, Romeoville, IL Bipin Patel bipinnpatel@lewisu.edu +12247701888 Abstract Today, Human Resource Management has become a vital part of industries. They play a significant role in all industry. This paper will describe about the Human Resource Management (HRM) and how important to have HRM in industry and the role played by it, in various companies around the globe to make it successful. HRM isRead MoreHuman Resource Management And Labor Relations951 Words   |  4 PagesName: Priyal Patel Course name: Human Resource Management and Labor Relations in the Aviation and Transportation Course number: 47-506-01-FA15 Human resource management in Aviation:Recruting and selection. Abstract The commercial aviation industry is safety-sensitive, high technology and extremely competitive service industry. The implications are vast and pervasive affecting no less than the organisation’s strategy, culture, and numerous operational activities.Read MoreProposal Of Accounting Center Of Xxx Aviation1052 Words   |  5 PagesCenter of Xxx Aviation Lei Zhang, Lei. 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A person intends to carry out an action, does so correctly, the action is inappropriate, and the desiredRead MoreThe Hospitality And Tourism Industry1422 Words   |  6 PagesThe hospitality and tourism industry plays an essential role in global growth around the world. One of the biggest key players is an airline industry. An airline industry contains both hospitality and tourism . One of the key players to this industry is the cabin crew. However, according to Laszlo â€Å" with recent economic decline the airline industry is not in good health in terms of operation and customer service organization† said (1999). It is therefore, important to understand that the crews mustRead MoreHuman Factors In The Aviation Industry1057 Words   |  5 PagesThe influence of human factors within the aviation community is wide and apparent in today’s world. There are many human factors that all come with their own disadvantages. However, through the study and experience with human factors come improvements and ways to avoid these disadvantages. â€Å"Human factors are the science of understanding the properties of human capability. The application of this understanding applies to the design, development, deployment of systems and services, and the artRead MoreGeneral Aviation Safety Security Practices1321 Words   |  6 PagesGeneral Aviation Safety and Security Practices Capt. ELhadi Y. Nour AM 645 March /20/2010 SUMMARY Over the past 40 years, safety in the general aviation arena has greatly improved. The reasons are many and include improved aircraft reliability, pilot training enhancements, and better weather reporting capabilities. One often overlooked contributor to this safety record is the contribution made on the ground by general aviation airport operators, as well as those fixedRead MoreAirline Industry1221 Words   |  5 PagesOne of the world’s most competitive and prominent industries is the airlines industry. It generates huge amounts of income as well as employment each year. Some of the common names in US air travel service providers are Alaska, Northwest, Southwest, US airways, American etc. According to the latest statistics given by the International Air Transport Association (IATA), the airline sector will post a profit of $9 billion in 2011. After the recent credit crunch, economies are now coming back toRead MoreInterventions and Policies for Airline Accident Prevention1804 Words   |  7 Pagesnature of many accidents results in recommendations, interventions and policies which are conducive to accident prevention. Although these can be improved to facilitate greater measurable outcomes and achievable improvements to aviation safety. When discussing aviation investigation policies, ICAO Annex 13 of the Chicago Convention states ‘The sole objective of the investigation of an accident or incident shall be the prevention of accidents and incidents. It is not the purpose of this activityRead MoreSafety Management Systems For Aviation Service1684 Words   |  7 Pagesorganisational behaviour and human factors play a powerful role in the establishment of a positive safety culture within an organisation. Different regulatory bodies and National Aviation Authorities use different definitions for the management of safety principles. For the purpose of this essay, the following will be used: A documented process for managing risks that integrates operations and technical systems with the management of financial and human resources to ensure aviation safety or the safety

Analysis Of Never Let Me Go - 889 Words

Letting Go: Use of the fictional song â€Å"Never Let Me Go† in Ishiguro’s Never Let Me Go Kazuo Ishiguro’s 2005 novel Never Let Me Go follows Kathy H and her friends Ruth and Tommy through their years at Hailsham, the Cottages, and while she is a donor, all while the three grow up and grow apart. Never Let Me Go is written from the perspective of Kathy H., one of the many clones in a society where humans are cloned and the clones are then sent to schools to learn and grow up. After the clones come of age, they became â€Å"carers† who look after the clones who are in the process of donating their vital organs. When the carers are done with that stage in their life, they start their donating process in which their organs are harvested to be used by†¦show more content†¦In Norfolk, Kathy and Tommy visit a charity shop in which Kathy comes across Judy Bridgewater’s tape with â€Å"Never Let Me Go† on it. While in Norfolk, the group sets out to find Ruth’s supposed possible. However, the woman perceived to be Ruth’s possible turns out to just be an ordinary woman happening to live Ruth’s â€Å"dream future†. Upon the realization that she is not her possible, Ruth rants, â€Å"were modelled from trash. Junkies,prostitutes, winos, tramps† (Chapter Fourteen). This upsets the group, realizing that Ruth might be right. Upon recognition of Ruth’s theory, the group has to let go of their hope for tracking down their possibles, as well as the wish for their possibles to be living their dream futures. After Kathy and Tommy reconnect and (finally) have a romantic relationship, the pair travels to Norfolk to ask Madame if the rumor is true. While on their first Norfolk trip, Chrissie and Rodney told Kathy and Tommy that they had heard a rumor that if two former Hailsham students could prove that they were properly in love, their donating period would be postponed by a few years. The pair find Madame and Miss Emily, receiving some unfortunate news. During their conversation, Kathy and Madame discuss the time Madame stood and cried while watching Kathy dance to Bridgewater’s â€Å"Never Let Me Go†. In the middle of their drive back to the center, Tommy asks Kathy to stop the car when Tommy â€Å"got out and disappeared into the blackness† (ChapterShow MoreRelatedAnalysis Of Never Let Me Go1318 Words   |  6 Pagesin order to die. Since the day we are born, we all have a path that we must follow. In the novel â€Å"Never Let me Go† by Kazuo Ishiguro. Kathy a clone, tells us her story about her home. Kathy is a clone that lives in Hailsham. During the novel, there are many themes that are touch. Some of them are; Conformity, Ignorance, free will, communication, hope, the obligation to society, and God. â€Å"Never let me Go† by Kazuo Ishiguro has many messages to their readers. 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The author also uses symbols that contribute to our understanding of why the characters act asRead MoreAnalysis Of Kazuo Ishiguros Never Let Me Go728 Words   |  3 PagesIn the beginning of the novel Never Let Me Go by Kazuo Ishiguro the reader may assume that the students at Hailsham are average humans. But throughout the novel it becomes apparent that the students’ situation is abnormal. Later on, it is revealed that the stud ents are clones. The reader initially assumes that the students at Hailsham are human because of their determination to find their identity. In Never Let Me Go Ishiguro conveys that striving for identity is what makes one human. One way IshiguroRead MoreA Poetical Analysis of Queen ¡Ã‚ ¯S Bohemian Rhapsody1503 Words   |  7 PagesA Poetical Analysis of Queen ¡Ã‚ ¯s Bohemian Rhapsody This paper looks at Queen ¡Ã‚ ¯s Bohemian Rhapsody from a poetic perspective. Bohemian Rhapsody was written in 1975 by the British rock band Queen, whose lead singer Freddie Mercury died in 1991 from AIDS. The song is one of the world ¡Ã‚ ¯s most popular all-time songs. It is an epic work that belongs to the musical genre  ¡Ã‚ ®Rock-Opera ¡Ã‚ ¯. The song is part of the band ¡Ã‚ ¯s Night at the Opera album that was released in 1975. This period is the so-called  ¡Ã‚ ®GoldenRead MoreIt Worked For Me By David Powell1358 Words   |  6 PagesPowell’s life moments. Powell’s book â€Å"It worked for me† provides life experiences for readers. These life moments where build over time from the growth of his career through the military. Allowing readers into his personal life and beyond, leaving readers with messages to take from. Providing readers with military stories, sympathetic moments and acedenotes from Powell. Sometimes life gets in the way and you sh ould not let it get you down. Let the situation go and give it another try tomorrow, with a clearRead MorePersonal Experience with Writing842 Words   |  4 Pageswriting as well. English has never been my forte. I have received A’s, B’s, C’s, and D’s on essays. I truly never found my voice in writing. In my high school, English teachers would give me mixed reviews on my writing. For example, in 9th grade my English teacher said I was organized with my thoughts, and my writing process was excellent. While in 10th,11th grade ,12th grade my teachers only said negative things about my essays. Not being a strong writer made me despise writing. Then I startedRead MoreNever Let Me Go, By Kazuo Ishiguro1714 Words   |  7 Pagesindividuals and as humans are brought up in studies of addressing the crisis surrounding this subject area of science in regards to clones. In the novel â€Å"Never Let Me Go,† by Kazuo Ishiguro he addresses the issue about clones and how they grow up in an institution meant to get the students ready to conquer in a human environment. Ishiguro’s novel â€Å"Never Let Me Go† serves an approach to the â€Å"Cloning argument. In the novel a character named Kathy H was one of the primary ones who was cloned along with a fewRead MoreBy Writing A Literary Analysis It Allows Readers To Criticize1071 Words   |  5 Pagesliterary analysis it allows readers to criticize and survey an author’s work. It lets the readers truly be appreciative and to be able to comprehend what the writings meaning is. Analyzing the poems, short-stories, and anything else the author has written, may show the readers what factors helped shape how they wrote. It could also determine the themes given, how the character’s act amongst each other, and how certain scenes are presented. Overall, a literally analysis is written to let the readers

Diabetes Aboriginal Groups

Question: Discuss about the Diabetes for Aboriginal Groups. Answer: Introduction Diabetes is the current world leader in the list of chronic diseases (Zimmet, Magliano, Herman, et al., 2014,p. 56) and more specifically type 2 Diabetes has reached levels of an epidemic in Australia as well as around the globe. The diabetes prevalence is an issue of public health all over the world (Zimmet et al., 2014, p. 56; Shaw Tanamas, 2012). The greatest burden of health is often allotted to the social groups that are disadvantaged and also to the Indigenous communities (Zimmet et al., 201, p. 56). Aboriginal groups have an extremely high rate of diabetes incidences when compared to the rest of the Australian population. The rates are so high such that the current prevalence among these groups stands at three times that of non-Indigenous population (Australian Bureau of Statistics, 2014 a; Australian Bureau of Statistics, 2014 b). The adult females in Aboriginal groups have a likelihood of developing gestational diabetes which is double that of other women from non-Indigenous communities(Australian Institute of Health and Welfare, 2010). Additionally, the likelihood of an Aboriginal child to be diagnosed with type 2 diabetes is eight times higher than that of a child from a non Indigenous community (Australian Institute of Health and Welfare, 2014). The mortality rates of diabetics who are from Indigenous communities is also very high when compared to non-Indigenous communities (Australian Bureau of Statistics, 2015). In this paper, a female patient (Alex) of Aboriginal ethnicity presents herself with various symptoms. The patient reports being fatigued, has a slight tingling sensation on her feet, is experiencing blurred vision, has been experiencing frequent episodes of thirst, and urinates more often than before. A diagnostic result reveals that Alex is diabetic with glucose present in her urine and high level of glucose recorded from her blood sample. The epidemiology, pathophysiology, symptomology, diagnostic procedures, and management and care of type 2 diabetes will be discussed. Epidemiology of Type2 Diabetes In 2014-2015 approximately 1 million adults in Australia (5%) had been diagnosed with type 2 diabetes, as recorded from the ABS self-reported data. The breakdown of the prevalence is as follows: Similar males and females at 5% and 6%; threats were higher in males with regard to age specificity starting at 55 years and onward; the similarity was relative at 6% in inner regional, 5% in major cities, and 6% in remote and outer regions; the socio economic group that is lowest had prevalence of 8%, a figure that is close to double that of the higher socioeconomic group which stood at 3%. (AIHW, 2016). The information that is available on self reported data, could be under-representing the prevalence as many people do not report their status either because of inaccuracy of reporting by the persons participating in surveys or them being unaware of their health status. According to the insulin-treated National Diabetes Register, approximately 18,000 people in 2015 commenced their treatment which is equivalent to 76 persons for every 100,000 persons. Other information from the NDR include: the incidence rates in males was 1.5 times higher than females (83 against 56 for every 100,000 people respectively); nearly92% of persons on insulin treatment were 40 years and above with the rates increasing with age(those aged 75 to 79years being 255 persons for every 100,000-this was 10 times 30-34 year age group rate and double that of 50-54 years (AIHW, 2016). The greatest T2DM burden often falls on the groups that are disadvantaged socially as well as the Indigenous populace (Zimmet, Magliano, Herman, 2014, p.56). Australians in the Aboriginal and Torres Strait Islander populace have diabetes prevalence that is disproportionately high(ABS, 2014a ABS, 2014b) with the Indigenous women having double the probability of developing gestational diabetes compared to their counterparts (AIHW, 2010). Evidence shows that Indigenous children have an eight times likelihood of developing type 2 diabetes compared to their counterparts (AIHW, 2014). The rates of mortality are equally high with Indigenous groups having a six times likelihood of dying from diabetes compared to their counterparts (ABS, 2015) he high diabetes prevalence rates are reflective of the different factors that are specific to the Indigenous groups and which need to be addressed for effective reduction of the disease burden (Diabetes Australia, 2013; AIHW, 2015). The measures taken require tailored management programs that are culturally appropriate as well as a broader action that goes beyond the confines of healthcare services(O'Dea, Rowley, Brown, 2007, p.494; Closing the Gap Clearinghouse, 2012). Pathophysiology Insulin resistance and impaired insulin secretion are the contributory factors in a more or less combined manner, to the pathophysiological development of the condition. Impaired Insulin Secretion Impaired insulin secretion is characterized by a reduced response of glucose which is observed prior to the clinical onset of the condition. Impaired Glucose Tolerance (IGT) occurs when there is a reduction on the insulin secretion that responds to glucose in the early phase and a reduced amount of extra insulin secretion after consuming food which results in postprandial hyperglycemia (Kaku, 2010). Among the Hispanics and Westerners, an IGT oral glucose tolerance test (OGTT) is often indicative of high levels of insulin resistance. Among the Japanese, most patients will record decreased levels of insulin secretion in the early phase, this is despite an over-response being observed in persons that are obese or other factors. This decrease observed in the early phase is extremely important in the fundamental pathophysiological change of the disease' onset among all ethnic groups(Abdul-Ghani, Matsuda, Jani et al., 2008) Typically secretion of impaired insulin is progressive, and involves lipotoxicity and toxicity. When left unattended, the two are known to be the causants of reduction in cell mass of the pancreas in animal experiments (Kaku, 2010). The pancreatic cells functionality impairment affects the blood glucose control in the long haul. Early stages of the disease manifests in patients through postprandial blood glucose that is increased due to increased resistance of insulin and decreased secretion in the early phase as well as deterioration of the pancreatic cell functionality which causes the subsequent blood glucose elevation (Kaku, 2010). Insulin Resistance Insulin resistance is characterized by the insufficient action exerted by insulin in proportion to the circulations of blood concentration. The insulin action impairment in major organs such as muscles and liver is a typical T2DM pathophysiological feature. Development of insulin resistance and its expansion occurs prior to the onset of disease (Kaku, 2010). The insulin action molecular mechanism has shown the relationship between environmental and genetic factors (inflammatory mechanism , free fatty acids, and hyperglycaemia among others). Genetic factors that are known include gene polymorphism of insulin receptor substrate-1 and insulin receptor which affect thee insulin signals directly as well as thrifty genes polymorphisms such as the uncoupling protein gene (UCP) and _3 adrenergic receptor gene which are associated with promotion of insulin resistance and visceral obesity. Inflammatory mediators and Glucolipotoxicity also play a role in secretion of impaired insulin as well as insulin impairment signalling mechanisms (Kaku,2010). Symptomology of T2DM Increased or frequent urination: The elevated levels of glucose in the blood force fluids to babe penetrate through the cell. This results in the amount of fluid being sent into the patient's kidneys increasing in response to the cellular malfunction. This is what causes Alex to urinate often times than she did before and puts her at risk of dehydration(LaFlamme, 2016) Thirst: As the patient's tissues become dehydrated, she will feel a sense of thirst. The more times she urinates, the more times she will experience thirst episodes(LaFlamme, 2016). Fatigue: Alex will feel tired and worn out and this is because glucose forms a critical source of body energy. When the cells are unable to absorb glucose, the patient begins to feel exhausted and fatigued(LaFlamme, 2016). Blurred Vision: High levels of glucose will result in swelling of the eye lenses which causes blurred vision. By controlling her blood glucose, Alex will correct any vision problems(LaFlamme, 2016) Recurring sores and infections: The elevates levels of glucose impede the body' normal heading mechanism and causes injures and cuts to stay longer without healing. This predisposes Alex to getting further infection(LaFlamme, 2016) When the high glucose levels are left uncontrolled, Alex will experience further complications such as foot problems, eye disease, high heart disease risk, nerve damage, kidney diseases, and eye diseases (LaFlamme, 2016) Testing of T2DM Blood Glucose Levels Blood glucose self-monitoring is beneficial in the management of diabetes. It allows for one to adapt to the necessary changes in lifestyle and also treatment choices including monitoring symptoms of hyper and hypoglycaemia. Testing is done using glucometers or testing strips. The glucose level that should be indicated in these tests are ideally: 3.55.5mmol/l prior to taking meals, and less than 8mmol/l, after two hours have elapsed form taking a meal(Diabetes UK, 2016). Alex's healthcare team will assist her in choosing a suitable glucometer for her individual needs. The team will teach her how to do the test correctly as a poor technique can result in incorrect recordings and subsequent incorrect dosing of medication. If Alex has a visual impairment, it would mean that using the glucomenter would be difficult and in such an incidence an alternative test will be given to her (Diabetes UK, 2016)r. Lancets and finger-pricking devices: These devices are automatic and will result in a skin piercing that will cause a drop of blood to form and which is extracted for the test to be done. The finger piercing device inserts a lancet that is held by a spring mechanism. The depth of the needle insertion is adjustable depending on how thick the skin is. The lancets come in various different gauges or sizes and lancets. A lancet that has a higher gage will tend to be less painful. Lancets are used only one time and then disposed off, attempting to use them several times will be painful as they become blunt with every use(Diabetes UK, 2016). Urine Testing The test involves holding a test strip and allowing for a urine stream on it for a few seconds. The strip is then compared against a chart that is glued to the container. The colour change on the strip is measured against the standard after a specific time has elapsed. However, the results from urine test are less accurate and do not give the amount of blood glucose at the specific time the test is done as the urine that is being tested may have been produced by the body a number of hours prior to testing (Diabetes UK, 2016). HbA1c This test determines the level of glucose over a 2-3 month period and measures cellular glucose amounts. The target level for diabetic patients should be less 48 mmol/mol. This level will reduce the incidence of developing heart disease, kidney disease, eye disease, and nerve damage. (Diabetes UK, 2016) Management and Care of Diabetes Type 2 Initial management of T2DM can be achieved through lifestyle changes including regular exercise, healthy diet, an blood glucose monitoring. Eating well allow for Alex to manage her body weight while at the same time control her blood glucose levels. The aim of managing diabetes is to keep the levels of glucose at 4-6 mmol/L (fasting) which will prevent long and short term complications(Diabetes Australia, 2016). However, due to the progressive nature of the disease, insulin resistance increases with time and the pancreas becomes ineffective. To help the pancreas, tablets are administered to patients to control the glucose levels. Eventually, the patient is prescribed daily insulin shots as a result of the body producing insufficient insulin on its own. At times the patient can take tablets together with insulin shots. The medications are supposed to be taken in tandem with regular exercises as well as healthy eating (Diabetes Australia, 2016) Conclusion The prevalence of diabetes T2DM in Australia has reached epidemic levels and gaining an understanding of what causes diabetes is a critical first step to minimizing or completely eliminating the disease menace. Currently, the highest rates of T2DM reported cases are among the Indigenous communities. The epidemiology, pathophysiology, symptomology, diagnostic procedures, and management and care of type 2 diabetes has been discussed. However, the high prevalence rates among Indigenous groups are due to underlying causes which need to be determined and effectively and culturally addressed in order to minimize or completely eliminate the prevalence of T2DM among these groups References AIHW (2016). How many Australians have diabetes? Retrieved on 16th April, 2017). https://www.aihw.gov.au/how-common-is-diabetes/#t4 Australian Bureau of Statistics (2014a)Australian Aboriginal and Torres Strait Islander health survey: updated results, 201213. (ABS Catalogue no. 4727.0.55.006) Canberra: Australian Bureau of Statistics Australian Bureau of Statistics (2014b)Australian Aboriginal and Torres Strait Islander health survey: biomedical results, 2012-13. (ABS Catalogue no 4727.0.55.003) Canberra: Australian Bureau of Statistics Australian Bureau of Statistics (2014b)Australian Aboriginal and Torres Strait Islander health survey: biomedical results, 2012-13. (ABS Catalogue no 4727.0.55.003) Canberra: Australian Bureau of Statistics Available at: https://www.abs.gov.au/AUSSTATS/abs@.nsf/DetailsPage/4727.0.55.0032012-13?OpenDocument Australian Bureau of Statistics (2015)Causes of death, Australia, 2013. (ABS Catalogue no 3303.0) Canberra: Australian Bureau of Statistics Available at: https://www.abs.gov.au/ausstats/abs@.nsf/mf/3303.0 Australian Institute of Health and Welfare (2010)Diabetes in pregnancy: its impact on Australian women and their babies. (AIHW Catalogue no CVD 52, diabetes series no. 14) Canberra: Australian Institute of Health and Welfare. Available at: https://www.aihw.gov.au/publication-detail/?id=6442472448. Australian Institute of Health and Welfare (2014)Type 2 diabetes in Australias children and young people: a working paper. (AIHW Catalogue no CVD 64, diabetes series no 21) Canberra: Australian Institute of Health and Welfare. Available at: https://www.aihw.gov.au/WorkArea/DownloadAsset.aspx?id=60129546359 Australian Institute of Health and Welfare (2015)Cardiovascular disease, diabetes and chronic kidney disease - Australian facts: Aboriginal and Torres Strait Islander people. Canberra: Australian Institute of Health and Welfare Closing the Gap Clearinghouse (2012)Healthy lifestyle programs for physical activity and nutrition. (Closing the Gap Clearinghouse resource sheet no. 9) Canberra: Closing the Gap Clearinghouse Diabetes Australia (2013)Aboriginal and Torres Strait Islanders and diabetes action plan. Canberra: Diabetes Australia Diabetes Australia (2016). Managing Type 2 Diabetes. (Retrieved on 17th April, 2017). https://www.diabetesaustralia.com.au/managing-type-2 Diabetes UK (2016). Testing. (Retrieved in 16th April, 2017) https://www.diabetes.org.uk/Guide-to-diabetes/Managing-your-diabetes/Testing/ Kaku, K (2010) Pathophysiology of Type 2 Diabetes and Its Treatment Policy. JMAJ 53(1): 4146. La Flamme, M. (2016) Recognizing Type 2 Diabetes Symptoms (Retrieved on 17th April, 2017). https://www.healthline.com/health/type-2-diabetes/recognizing-symptoms#overview1 O'Dea K, Rowley KG, Brown A (2007) Diabetes in Indigenous Australians: possible ways forward.Medical Journal of Australia;186(10):494-495 Shaw J, Tanamas S (2012). Diabetes: the silent pandemic and its impact on Australia.(Retrieved April 16, 2017). https://www.healthinfonet.ecu.edu.au/key-resources/bibliography/?lid=22970 Zimmet PZ, Magliano DJ, Herman WH, Shaw JE, (2014) Diabetes: a 21st century challenge.The Lancet Diabetes Endocrinology;2(1):56 - 64

Pepsi Co Essay Example

Pepsi Co Essay Founded in 1893, Pepsi is a carbonated soft drink that is a product of the firm â€Å"PepsiCo. † It the 1920s and 1930s it was the leading soft drink company in the market. From then to now a lot has changed in terms of market scenario as well as product development. The current market scenario comprises of two main market leaders in the soft drink industry, namely, Pepsi and Coca-Cola (Coke). In addition to these other competitors include Thumbs up, Limca, etc. Pepsi faces heavy competition in the Indian market that is so diverse in terms of cultures, traditions, tastes and preferences. Narrowing the research to the city of Pune specifically, within India, it can be noticed that the consumer preference is more for Pepsi or Coke over the others. Since Pune is largely a student hub, it contains a lot of the younger generation population. Thus with the research conducted through this study, Pepsi will be able to study how it could get an upper hand over its competitors in the potential and booming market of Pune in terms of brand awareness and consumer preference. Need of the Study The need of the study conducted is highlighted below †¢Will help with competitor analysis. Will help the company to get an idea about consumer tastes and preference. †¢Will help the company get an upper hand over its competitors. †¢Will help the company to gain market dominance. †¢Will ensure brand loyalty. As it can be studied from the above graph which is based on the responses received from the target market of this study, Coke and Pepsi have a neck to neck competition with Coke leading as compared to the other companies including Pepsi. Thus the main need of this study is for Pepsi to analyze ways in which it could replace Coke to be the market dominator in Pune. We will write a custom essay sample on Pepsi Co specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pepsi Co specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pepsi Co specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It must focus on the branding, pricing and packaging parameters mainly in order to improve or introduce newer products into the market and that is exactly the kind of information this study would provide the firm with. Scope of the Study Scope of the study includes- †¢Parameters such as competitor analysis, branding and packaging analysis. †¢It focuses on carbonated soft drinks. †¢Does not include water and alcoholic beverages. †¢Limited to the city of Pune. †¢Research conducted of behalf of Pepsi. †¢Includes bottled as well as can soft drinks. †¢Limited to age group of about fifteen to forty five years. Both males and females included. Methods of Data Collection There are two methods of data collection- 1. Primary 2. Secondary Primary Data was collected through the use of questionnaire. First hand information was made available by distributing questionnaires to 50 people in the target market. Secondary It refers to collection of data that already e xists and is within reach of everyone else as well. For the purpose of this study secondary data methods such as the internet and various articles were used. Statistical Tools Used †¢Bar Graph †¢Pie Charts †¢Questionnaire Company Profile Pepsi is a product of the company PepsiCo that is an American multinational company that has its base in New York. It was founded in 1965, after the merger of Pepsi-Cola Company and Frito Lay. The CEO of the firm is a dynamic Indian lady named Indra Krishnamurthy Nooyi, who has held her position since 2006. PepsiCo owns various firms, namely- ?Frito Lay ?Tropicana ?Quaker Oats ?Gatorade Various products introduced include ?Diet Pepsi ?Lipton Ice Tea ?7 Up ?Mountain Dew ?Miranda ?Lays ?Doritos These are a few products amongst many others. Few of PepsiCo’s rival firms include- Coca-Cola ?Kraft ?Red Bull ?Nestle ?Snapple Thus to summarize the above data, since 1965, the year PepsiCo was founded, it has extended its product line not only in the beverage market but also in the food market. Its product lines include Pepsi, Lays, Doritos, 7 Up, Gatorade, etc. Its ever-expanding innovation in terms of products is the number one unique selling point. PepsiCo focuses on carbonated drink s such as 7 Up, Pepsi, Diet Pepsi. It has non-carbonated drinks like Lipton Ice Tea and Aquafina. Its products in the snack market include Doritos, Lays (Magic Masala, Salted, Caribbean, etc). Thus PepsiCo has a strong market hold in terms of its product line and diversification making it one of the leading beverage companies globally. SWOT Analysis Below is the SWOT analysis for PepsiCo StrengthWeakness †¢Brand Name †¢Vast product line †¢Competent CEO†¢Unhealthy products †¢Less focus on main product due to vast product line. OpportunityThreats †¢Innovative products for future †¢More successful mergers/acquisitions †¢Positive market potential. †¢Change in consumer preference and tastes †¢Increasing competiton