Social Stratification In The Great Gatsby Analysis

Social Stratification in the Oh-So Great Gatsby Among numerous themes, including; the ‘American dream’, isolation, hope, love and various others, in F. Scott Fitzgerald’s acclaimed novel The Great Gatsby, the allure of social stratification is the most significant element. Social stratification is a concept that refers to the way in which a society groups different people into stratas, or layers, based on wealth, power, and social status. The Great Gatsby is an accomplished piece of social commentary, showing American life in the Roaring Twenties. The strong economy that arose in the 1920s created an environment for many influential changes in the day-to-day social life of Americans, reflected in The Great Gatsby. Fitzgerald organized†¦show more content†¦The narrator, Nick Carraway tells the reader from the outset of the book that he is done with the way society, and in particular the upper class behaves. When he came back from visiting in the East Egg, he says he â€Å"wanted the world to be in uni form (Fitzgerald, 2)†. It is apparent, from the beginning that class difference will play a large role in how the book transpires, and so it does. Daisy, Tom, and a friend of theirs, Jordan Baker, are at the top of the novel’s social empire. Their families have had money for years, and for that reason, they are the Old Money. As exposed in the novel, they spend their ‘old money’ very freely and tend to entertain themselves with parties, etc. With high class, they choose their acquaintances based upon that as well. The social differentiation shown here is that they did not care how much money people in the 1920s (like Gatsby) had in their pockets. It was where and how they got the money, that mattered to these elites. Throughout the novel, Jay Gatsby strives to reassure Daisy that he has more wealth than when they first fell in love. Moving next to Nick, Daisy’s cousin, Gatsby invests in his house to make it magnificent, all for her welcoming. Gatsby’s hope to win Daisy’s love had changed course when Daisy figured out that he had not been born into money. Figuring out that James Gatz did not attend Oxford and had to work (bootlegging) for his money, was enough for Daisy and Tom to not attend Gatsby’s funeral in theShow MoreRelatedsparknotes vs cliffnotes830 Words   |  4 Pagesranging from overall plot summaries and character analysis, but Sparknotes goes more into the literary aspect of the book, while cliffnotes focuses more on the character and his motives. In analyzing Jay Gatsby, Cliffnotes focuses much more on Gatsby himself and his underlying motives to his character, like â€Å"In assessing Gatsby, one must examine his blind pursuit of Daisy.† (Cliffnotes). Sparknotes focuses not only on the overall character of Jay Gatsby, but also analyzes how his character compares withRead MoreLiterary Analysis Of The Great Gatsby1787 Words   |  8 PagesThe Great Gatsby, published in 1925, is hailed as masterpiece of American fictions of its time. It is noted for the remarkable way its author captures a cross-section of American society during the 1920 s. The author, F. Scott Fitzgerald offers up a commentary on the American society of which he was a part. He successfully encapsulates the mood of a generation during a politically and socially crucial and chaotic period of American history. In fact, The Great Gatsby is a brilliant piece of EnglishRead MoreExploring The Destruction Of True Love2134 Words   |  9 Pagescapitalist society: A Marxist Approach to â€Å"The Great Gatsby† Love can be defined as honesty, trust and respect; it occurs when two people touch each other s soul. Every series, every story and every movie speaks about how two people fall in love and live happily ever after. All stories come to that same conclusion but what happens when two people don’t belong to the same social class. The Great Gatsby, by F. Scott Fitzgerald is a story about Jay Gatsby, a man who is part of the working class that

Prostitution Prevention And Prevention Act - 1560 Words

he perpetuation of human sex trafficking and the rising numbers of trafficked victims is also linked to Thailand’s weak government. The combination of widespread corruption among government officials and the lack of enforcement of laws concerning the Thai sex industry has lead to the prominence of human sex trafficking. The 1996 Prostitution Prevention and Prevention Act was implemented to punish pimps, procurers, brothel owners and customers, however; this law and many others designed to protect victims of human sex trafficking are poorly enforced. (Gugic,2014365). This lack of enforcement allows traffickers and brothel owners to avoid punishment by the government. For example, â€Å"petty spas† in Thailand open for the purpose of relaxation,†¦show more content†¦There is evidence that both low and high level police officers are involved in the facilitation of human sex trafficking (Niamvanichkul,2013,41). Officers have been known to accept bribes for favors, like knowingly letting brothel owners operate despite the fact that prostitution is illegal in Thailand (Troubnikoff, 2003,135). For example, In Mai Sai, brothels have been known to pay police every month for each girl who is brought in or in order to avoid police raids (Obokata, 2006,54). Back in 2003, fifty police officers in the Bangkok Metropolitan Police Department were taken off active duty for accepting bribes from brothel owners (Obokata, 2006,54). Some police officers even participate in the actual trafficking of girls, like transporting women from Myanmar to brothels within Thailand (Obokata, 2005, 54). In these instances, trafficking victims are being exploited by not only their employers but also by the police (Gugic, 2014, 366). Thai police officers are paid low salaries, which makes them more likely to turn to bribery and corruption (Tarancon, 2013, 72). Even politicians and political parties have been known to take proceeds from the sex industry, while using its ser vices for free (Davy,2014,803; Opanovych,2016,108). Human sex trafficking cases that involve Thai officials or law enforcement often take a very lenient approach. In 2007, a police officer suspected of being involved with sex trafficking was convicted, fined and fired, but no jailShow MoreRelatedProstitution Is The Third Largest Criminal Enterprise1685 Words   |  7 PagesProstitution is currently an illegal act that has existed for centuries in the United States of America. Throughout the history of prostitution, this act has been endlessly evolving; however, the basic terms of prostitution in which a person engages in sexual activity with another being for a payment has remained constant. It seems apparent that a stigma is attached to the prostitution industry involving participants from both sides. In fact, people possessing negative judgments toward prostitutionRead MoreModern Day Human Sex Trafficking1151 Words   |  5 Pagessex trafficking is illegal in all states, ex cept in Nevada where prostitution is legal in counties with a population of 700,000 or greater, 10 out of 17 counties in Nevada have licensed brothels. Prostitution is legally defined differently, Prostitution consists of knowingly engaging in or offering to engage in a sexual act for hire†. Yet when spoken to women involved in prostitution the majority of women express that prostitution was not their choice yet a means of survival due to poverty, lackRead MoreHuman Trafficking Solutions902 Words   |  4 Pageshuman trafficking but many countries have parts of solutions to the problem. Germany and the Netherlands have legalized prostitution to help lower the sex trafficking numbers in their countries. While in the United States, in Nevada, prostitution has been legal since 1971. In 2013, the National Conference of Commissioners on Uniform State Laws wrote the Uniform Act on Prevention of and Remedies for Human Trafficking, to help states have a consistent basis for understa nding and punishment of humanRead MoreHuman Trafficking : An Effective Solution1260 Words   |  6 Pagesareas of abuse and power over another human being. In order for me to inform you more about human trafficking and how to put a stop to it, (1) I need to inform the audience why these acts are done. I can show you how and why other humans do this to one another. (2) I want to address the issues of forced prostitution and why it is being done. (3) Explain why human trafficking can be detrimental to another person (4) Demonstrate an effective solution to reduce the violence and abuse of human traffickingRead MoreHuman Trafficking in Our Own Backyard726 Words   |  3 Pageshelp to combat this issue, specifically with the three P’s (prevention, protection, and prosecution). These efforts have proved to be successful, as states have become more able to identify victims of sex or human trafficking. Additionally, the UN began a fund that could be used to provide humanitarian a id to these victims. While the UN is primarily focused in the prevention of this human rights violation, the fund supplements prevention as it assists victims who have been rescued. This is importantRead MoreAnnotated Bibliography on Sex Trafficking833 Words   |  4 PagesKotrla, K., Wommack, B. A. (2011). Sex Trafficking of Minors in the U.S.: Implications for Policy, Prevention and Research. Journal of Applied Research on Children: Informing Policy for Children at Risk: Vol. 2 (Iss. 1), article 5. Retrieved from: http://digitalcommons.library.tmc.edu/childrenatrisk/vol2/iss1/5/ This journal article examines the issue of minor sex trafficking in the U.S and provides the reader with the results of the research that was conducted on the matter at hand. A dataRead MoreProstitution Should Be Legalized Essay1422 Words   |  6 Pages Prostitution is the act of selling ones body for any type of sexual intercourse in exchange for money. Today, both men and women are willingly and forcefully engaged into the industry of sex and prostitution. It is most common for young teenage girls to be involved into this industry rather than a male or older woman. There are several different ways to how individuals are first brought into prostitution. One way is to be kidnapped and forcefully put on to the streets by a Guerilla Pimp. GuerillaRead MoreProstitution Is A Sensitive, Hot, And Controversial Topic Essay1302 Words   |  6 PagesProstitution could be considered as one of the oldest commerce format. Even in the early 2400 BC, according to the Sumerian Records, the femal e and male prostitutions or transvestite entertainers were mentions for the first time. Then the Hammurabi’s Code also mentioned rights of a prostitute or child of a prostitute in the Six of Hammurabi’s 282 codes (Codes 178-80, 187, 192, 193). As the most basic demand of human beings, the legalization of prostitution is always a sensitive, hot, and controversialRead MoreWhy Prostitution Should Remain Illegal in the United States1494 Words   |  6 PagesResearch Paper 20 April 2012 Why Prostitution Should Remain Illegal in the United States Prostitution is said to be â€Å"the world’s oldest profession† (Ramchandran par. 1). The Webster’s Collegiate Dictionary defines prostitution as â€Å"the act or practice of engaging in promiscuous sexual relations especially for money† (â€Å"Prostitution† par. 1). Many people argue that prostitution should be legalized, but it hurts people more than it helps. Legalization of prostitution condones sexual behavior for profitRead MoreSpeech On Human Trafficking911 Words   |  4 Pagesinternational and national laws, it is a burgeoning criminal industry (Background). Human Trafficking affects women and children and forces them into prostitution or other types of exploitation. Trafficking is very gruesome and it’s a problem that many countries are facing. The elements of Human Trafficking are (1) The Act, (2) The Means, (3) The Purpose. The Act involves â€Å"What is done†, such as: recruitment, transfer, harboring and or transportation. The Means involves â€Å"How it is Done†, such as: abduction

Annie Proulx Essay - 719 Words

Academic essay on Annie Proulxs Job Story Choices are something we all make. Not necessarily important choices, but there will always be a time to make them. Its not always good choices, but they have to be made. There will always be consequences, whether its bad or good. Throughout the story, Leeland Lee has to make a lot of choices. Where to live, where to work and when to work. All the different choices he made, put him in the position he is now. Leeland Lee is an awkward-looking young boy. His face is heavily boned, which he has gotten from his mom, his neck is quite thick and he has red-gold hair. His eyes are as pouchy as a middle-aged alcoholic. His nose is broad and lays close to his face. Lori Bovee is Leeland Lees†¦show more content†¦This story doesnt have any of those, its practically the same throughout the story, talking about where they move etc. The story starts ab ovo as the text starts from when he is born. That way we get more information about how he has lived and how he is living. Ab ovo is latin and means the origin, or the beginning. It means that the story starts from square one, telling how the character is and how he has gotten to where he is now. I would say it is a third-person non-obstructive narrator. The reason I believe that the author is third-person is because she refers to Leeland Lee as he or him. The author is omniscient because she knows almost everything that is going on, except for the future. She knows whats happening with the weather, the news and Leeland, and the story revolves around Leeland Lee. His conflicts that come from the outside is economic issues and work-related issues, seeing as when he gets a job he cant keep it.s The way I interpreted the story, the themes are choices and what the consequences or advantages of those choices are. He keeps choosing to go from one job to another, and one state to another etc. and we later find out that it was either smart or dumb. It starts out with an introduction telling us when he is born, who he is and what he looks like. The author then presents us to his soon to be wife and his family. Then the elaboration, where we find out what he has been doing. MovingShow MoreRelatedBiography of Annie Prolux 993 Words   |  4 PagesAnnie Prolux is an author of eight books. She was born in Norwich, Connecticut on August 22, 1935. She is the oldest of fives sisters. She graduated high school in Portland, Maine and attended Colby College. She then attended the University of Vermont and received her bachelor’s degree in History. In 1973 she attended Sir George Williams University of Montreal, where she graduated with a master’s degree in History. In 1983 and 1987 Proulx landed two stories in The Best American Short Stories. SheRead MoreHow Masculinity is Potrayed in the Movie, Brokeback Mountain1952 Words   |  8 Pages The dominant masculinity in western culture is associated with heterosexuality, a un it of a man and woman from opposite axis of masculinity and femininity. For Annie Proulx, â€Å"Brokeback Mountain† complicates the gendered duality, portraying two men acting on their homoerotic desires, but also depicts them as hetero-social. Proulx blurs the boundaries of gender and sexuality by representing her main protagonists, Ennis del Mar and Jack Twist, as bisexuals. The characters are able to slip in and outRead MoreSociety in the Worlds Created by George Orwell and Annie Proulx1549 Words   |  6 PagesIn the worlds created by George Orwell and Annie Proulx, society could be seen as the enemy. The society in Nineteen Eighty-Four is a dystopia; no civilians are permitted to have any amount of privacy and an act of adultery would be a crime against the leaders if the society: â€Å"The Party†. The time setting of Brokeback Mountain, in the 1960s, ensures that the characters sexuality makes them criminals. However Annie Proulx said: â€Å"this is not a story about gay cowboys but of destructive, rural homophobiaRead MoreThere s Nothing But Love : Brokeback Mountain1314 Words   |  6 Pagesdivorces with his wife, he goes to find Ennis excitedly from Texas, along with the rhythm of the cheerful song King of The Road in the movie, but when he comes back disappointedly, music changes into the bitterness song A Love That Will Never Grow Old(Proulx et al., 2005). The episode selection in Brokeback Mountain is very elegant, not only conforms to the style of the 60’s western the United States, but also very well to express the heroes inner emotion and love. In conclusion, as a 2005 film, BrokebackRead MoreBrokeback Mountain compare and contrast Essay877 Words   |  4 Pagescreating. Even in 2005, this was a pretty prohibited thing to discuss. To its credit, the movie follows the original story fairly close, but a details were left out that made all the difference. The short story Brokeback Mountain (1997) written by Annie Proulx received a lot of attention when it was first published in the New Yorker. The story is about the relationship between Jack Twist and Ennis Del Mar, two cowboys who develop a forbidden love for each other and have to live separate lives. They firstRead MoreThe Idea Of The Absurd3255 Words   |  14 Pagesz | 6 threshold is breached. At that point, most people of the era would be compelled to flip the page on and maybe contemplate solutions for the problems addressed in his essay. That is the entire point of his essay, to get people to be so weirded out by his absurdism that they question the status quo, so in the end his essay goes to the limit, but doesn’t actually pass, of the amount of absurdism people can handle. As addressed in all four of these works of literature it is seen that sometimesRead MoreRobertson Davies Fifth Business, Anne Proulxs The Shipping News, Michael Ondaatjes In the Skin of a Lion, and Jack Hodgins The Invention of the Wo4018 Words   |  17 Pages  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  realigned. (145)   Ã‚  Ã‚  Ã‚  Ã‚  Though it is common to dismiss old myths, the impetus for creating myth is still strong in the writing of Ondaatje, Proulx, Davies, and Hodgins. Ondaatje shows Nicholas Temelcoff and Patrick constantly looking beyond what is right in front of them, thereby exemplifying the need for something more than reality; Proulx gives magical power to Quoyles cousin so that he can create storms with knots; Davies writes of peoples need to be in awe of something (Davies 261);Read MorePast Experiences Shape Identity1991 Words   |  8 Pagesbrought forth and should learn to appreciate them and the people who helped us to gain them. (Maya Angelou, author of the excerpt Mary, Zora Neal Hurston, author of the essay How it feels to be colored me, Gwendolyn Brooks, author of the poems Sadie and Maud along with We Real Cool, and Annie Proloux, author of the essay The half Skinned Steer, proves that through past experiences, whether negative or positive, the memories or struggles tha t people have encountered influences the way thatRead MoreEssay on Past experiences shape identity1969 Words   |  8 Pagesbrought forth and should learn to appreciate them and the people who helped us to gain them. (Maya Angelou, author of the excerpt â€Å"Mary†, Zora Neal Hurston, author of the essay â€Å"How it feels to be colored me†, Gwendolyn Brooks, author of the poems â€Å"Sadie and Maud† along with â€Å"We Real Cool†, and Annie Proloux, author of the essay â€Å"The half Skinned Steer†, proves that through past experiences, whether negative or positive, the memories or struggles that people have encountered influences the way that

Polyphonic Hmi Mixing Music and Math - 749 Words

Polyphonic Hmi: Mixing Music And Math 1 PROBLEM STATEMENT After failing at their first attempt to enter the music industry, Polyphonic HMI (hereinafter referred to as the â€Å"Company†), is releasing Hit Song Science (HSS), software used to predict future hit songs with 80% accuracy. An integrated marketing strategy, needs to be developed to launch an innovative product, in an industry typically known for â€Å"gut instinct† and therefore likely to meet strong customer resistance. Thus there are two key challenges to address: what is the target market and desired positioning of HSS and what is the plan for marketing this product to achieve that positioning, given a tight â€Å"shoestring† budget. 2 SITUATION ANALYSIS Polyphonic HMI wants to†¦show more content†¦Producers are similar to AR people but can also be engaged in many other different aspects of the production chain from editing the song to marketing the artist. Finally, the largest target customer segment is the unsigned artists, comprising tens of thousands of individuals desperately hoping to secure a recording contract with labels, while working on a tight budget. The Polyphonic HMI Company is a subsidiary of Barcelona based Grupo AIA and was established in 2002 to market a tool that uses a process to â€Å"number crunch† music into its constituent mathematical characteristics, such as tempo, harmony, etc. Based on these, a dotted visual representation is created where songs with similar characteristics are positioned close to each other, thereby creating a mapping of known hit songs, that they call hit clusters (see Exhibit I). The extent to which new releases â€Å"fit† those clusters should indicate their hit potential. While not known to the music industry, Polyphonic HMI has already attempted a market penetration with a music recommendation system (based on the HSS core technology) to be used close to the end of the value chain, the retailers, to support them in increasing sales to consumers. Declining market conditions did not make this a successful attempt. Albeit, the Company works with a small group of scientists and has the ability to borrow specialized resources from the parent Company, keeping running costsShow MoreRelatedPolyphonic Hmi: Mixing Math and Music Essay2305 Words   |  10 PagesExecutive Cover Memo Subject: Polyphonic HMI: Mixing Math and Music This is to recommend that Hit Song Science should market its product and services to record labels attempting to catch a larger share of the market. BACKGROUND Polyphonic HMI is preparing to launch Hit Song Science, which analyzes the mathematical characteristics of music compared to past music hits, making it possible to determine a song’s hit potential. Music characteristics can be analyzed by math such as melody, tempo, pitchRead MorePolyphonic HMI: Mixing Music and Math (Case Study Review) Essay1979 Words   |  8 Pagesï » ¿ Polyphonic HMI: Mixing Music and Math (Case Review) Abstract This paper is an analysis of a case study originally conducted by the Harvard Business School in August of 2005 and is based on the challenges of introducing a new technology into a market place that for decades been based on â€Å"gut feelings and intuition†. The new technology was initially designed to assist consumers in music stores find music that met a certain criteria. Later this was changed because of a sharp decline in musicRead MorePolyphonic2316 Words   |  10 PagesPolyphonic HMI : Mixing Music and Math Entertainment Management Situation Analysis Issue Deï ¬ nition Environment Analysis Strategy Options Choice Action Plan Situation Analysis Situation Analysis(External) So few songs actually become hits - Las Vegas gives you better odds than the Music Industry! You might as well just put a million dollars on red and spin the wheel... - Ric Wake, Independent Music Producer Entertainment Management : Polyphonic HMI : Mixing Music and Math

Listening Functions Free Essays

One of the essential things in human life is communication. In fact we can say that man has been involved in communication since the beginning of time. Although not as developed as we have today, man has always sort to communicate his ideas to his fellow man. We will write a custom essay sample on Listening Functions or any similar topic only for you Order Now Today, the import of communication to man can not be overemphasized. This is because human life is impossible without it. In human endeavor, we need to share and receive information. Being at the center of human life, hardly is can man survive without communicating. Effective communication involves a lot of things. To begin with, communication involves more than one person. The process of communication involves two parties. When we communicate, there is the person that is giving the information and the other party that is receiving the information. However, communication is not complete with the person passing the information, effective communication also essentially requires the person receiving the information to fully understand the original meaning of what is being said. As simple as communication might seem, effective communication is not an easy task. In this essay, focus will be drawn on the listen rather that the speaker in communication process. We all know that we have to communicate but the fact is that oftentimes,   we do not wait to get a feedback about what we are communicating or the information we are receiving. As human beings, we have to understand that there is a difference between hearing and listening. We can hear a thing but not listen but we can not listen without hearing. The difference between these two concepts rests in the fact that hearing is unconscious but it takes a conscious effort to listen. Listening transcends the realm of hearing and is more complex. In the case of hearing, we do not make an effort to hear something because hearing is spontaneous. On the other hand, listening requires a special form of concentration on the part of the listener that is not required in the case of hearing. Unfortunately, most people confuse both concepts to mean the same thing, thereby using it interchangeably as a form of synonym. More than ever, professionals need to develop their listening skills. This is because they have to understand what their client is saying so as to understand the real situation in question. Generally, professionals hold the responsibility to listen to their clients in order to know how they can be of help to them. Such professions entail a daily interpersonal encounters and success in such profession rests on the professional’s ability to listen in order to really understand what is required in the given situation. No matter how good a professional is, without effective listening skill or ability, the professional is as good as not being a professional. Such a field that requires effective listening skills is the legal profession. As a lawyer, one is daily involved in interpersonal encounters that require basic skill in listening. This is informed by the fact that the lawyer in the discharge of his duties can not just rely on the client for effective communication. Oftentimes, the client is disillusioned and emotional and so the lawyer has to be able to not only hear what the client is saying but to make a conscious effort in order to be able to interpret the message that is being passed across. Due to the fact that success in the legal profession is based on the acquisition of necessary information, the legal practitioner must seek to fully understand what the client is saying, meaning or implying. When a professional listens, the person relaying the information feels respected and valued, making them feel that they have something they can contribute to the discussion. This goes a long way in boosting the client’s boldness and this allows for a better interpersonal relationship between the professional and the client. In the general sense, interpersonal encounters require five basic learning functions. These are namely listening to comprehend, listening to support, listening to analyze, listening to appreciate and listening to discern. I will make an attempt to explain how each function aids the legal practitioner in the practice of his/her profession. In the legal practice, the legal practitioner must learn to listen to the client in order to fully comprehend what the client is saying. This becomes important because the success of the case is based of the proper understanding of the issue at hand. The professional must be patient enough to carefully listen to the client in order to grasp what is needed to know about the case. In addition to this, the legal practitioner must be able to listen in order to support the client in bring out information that the client might not consider relevant to the case. This becomes important because the client might be ignorant of some things in the legal profession and so the legal practitioner holds the responsibility of making sure that the client is guided in his thought so that the required information can be acquired. Furthermore, the legal practitioner must possess the ability to listen in order to analyze the information that is provided by the client. As expected, the client might give some information that needs scrutiny and evaluation. The lawyer is put in a vantage position if he/she able to listen properly. This helps in putting the information given together and weighing it for inadequacies and contradictions. Apart from this, the listening helps the lawyer appreciate the value of information that is given. As part of the responsibilities of the lawyer, he/she must be able to envisage the likely outcome of the case given the information provide. Listening make the legal practitioner know what they stand to encounter in the court based on the information given. Also, when a lawyer listens properly, he/she can discern between the information that is relevant and need for the success of the case. Not all what is said by the client is useful and so the legal practitioner must be able to make a decision and to distinguish between what is required for the case at hand. In conclusion, as I have noticed, successful lawyers are those who have the unrivalled ability to listen effectively. So if you are a legal practitioner and you wish to be successful in your practice, develop your listening skills then learn to listen to your client more. This will not only put you in a vantage position, it will make you a better lawyer. Reference: Nadig L. â€Å"Tips on Effective Listening†. Retrieved on April 24, 2008 from http://www.drnadig.com/listening.htm University of Leeds website. â€Å"Listening and Interpersonal Skills – University of Leeds† skillscentre. Retrieved on April 24, 2008 from http://www.skillscentre.leeds.ac.uk/learnhigherleeds/pages/listening_skills/ls_home.htm www.lifepositive.com. â€Å"THAT’S JUST WHAT I MEAN!† Retrieved on April 24, 2008 from http://www.lifepositive.com/mind/personal-growth/communicate/communication.asp ; ; ; ; ; How to cite Listening Functions, Essay examples

Bringing Ethics Into Business free essay sample

Outline the arguments for and against bringing ethics and corporate social responsibility into business The question of whether or not to bring ethics and corporate social responsibility into business is an ongoing one. â€Å"Business ethics is the study of proper business policies and practices regarding potentially controversial issues such as bribery, discrimination and corporate social responsibility† (www. investopedia. com/terms/b/business-ethics. asp). The objective of this essay is to discuss the arguments for and against bringing ethics and corporate social responsibility into business. There are three arguments against bringing ethics into business. The first argument is that the availability of free markets and the pursuit of profit can be guaranteed benefit to all members of the community (Velasquez, 1998). This means that regardless of ethics, companies can contribute to the production requirements of the public. For example, there are some companies in Saudi which contribute to the provision of some modern medical equipment to the general hospitals to improve the health care. We will write a custom essay sample on Bringing Ethics Into Business or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page There is a counter-argument to this. Most companies have as their target only profit and the reduction of costs without paying attention to the interests of society. For instance, some factories flow chemical waste in rivers and lakes, therefore affecting fish, which is considered an important food source for humans. The second argument is the loyal agent’s argument (Velasquez, 1998). In some cases in business people have the right to reject something which is conflict with their ethics. For example, a Muslim woman was working in a clothing store and the boss asked her to take off her headscarf and adorn herself to attract customers, but the woman told him that her religion did not allow her to do that and the manager tried forcing her. Then she left her job and resorted to the law and won the case. In terms of the counter-argument, behaviour in business is covered by law of agency which states that in business, ethics have to be considered. The third argument is related to the law. Velasquez (1998) says that the law is all that is required in order to be ethical. This means that it should be enough for people to obey the law but the law and ethics are not the same for everyone. When it comes to the counter-argument there are aspects in ethics which is in some countries are legal but other countries would consider immoral. The laws of Saudi Arabia for example, require that business discriminate against women in ways people in other countries would not agree are ethical. However, there are four arguments in favour of ethics in business. The first argument is that all business should be based on morality which is achieved by humans (Corballis, 2011). This means that each person has factors that help him to do the right. The second argument argues that business cannot exist without ethics standards (Corballis, 2011). This means that standards of morality should be available for the continuation of work. There is a counter argument to this. There is a counter argument to this because business could collapse if stakeholders behaved unethically. The third argument is that ethics produce profit. According to Corballis (2011), there is evidence that certain companies have combined the ethical and the economic together. They make a profit and they are apparently ethical such as Hewlett- Packard, Levi Strauss and Starbucks. In terms of the counter-argument, this is a cynical view because a company which has ethics should not necessarily say that. The last argument is reward and punishment in business. Companies that have ethics they will be rewarded in turn will boycott companies that do not behave morally (Corballis, 2011). There is evidence of this: people still believe The Body Shop is totally ethical because the owner of this factory who is a woman was based in the manufacture of its products on natural products. However, when the company grew and it became big, it was coveted by one of the major companies which bought the company from the owner. Therefore, they did not change the principal name and people believe it still has the same ethics. When it comes to the counter-argument, companies pay a huge amount of money to specialists for publicity and advertising to hide their unethical dealings, such as HSBC. In conclusion, this essay has discussed above the arguments for and against bringing ethics and corporate social responsibility into business. From the above arguments, it can be seen that the arguments which support the importance of a morality in business are the most convincing because business without ethics will collapse. References:- Corballis, T. , (2011), Argument for and against business ethics and corporate social responsibility, lecture given at Middlesex University. Velasquez, M. G. , (1998), Arguments for and against Business Ethics, Business Ethics, New Jersey: Prentice Hall. Investopedia. com/terms/b/business-ethics. asp, Retrieved August 7, 2011 from http://www. investopedia. com/terms/b/business-ethics. asp.

Marketing and Management Plan and Strategies

Question: Discuss about the Marketing and Management Plan and Strategies. Answer: Strategic analysis Cadbury is one of the biggest and the most trusted brands that provide chocolates, foods and beverages to the customers. The aim of the company is to increase its profit, sales and customer base. It aims at providing tasty and healthy chocolates to its customers. To achieve the goals the company plans to fund the entre operations personally, franchise the stores and take up an option of joint venture. To analyze the strategic analysis by reviewing the current market performance it is essential to analyze the Swot analysis. Strengths One of the biggest strength of Cadbury is that it is a world leader in chocolates. It has a wide distribution channel due to which it has its presence in more than two hundred countries. The company has strong brand loyalty and customer loyalty. It has strong branding over the years that helps in attracting larger customer base (Hollensen 2015). It has strong marketing and advertising campaigns and also has an employee strength of 71,000 employees that helps in creating effective products that gains popularity all over the world. Weakness Cadbury faced downfall in the sale due to decline in quality and detection of worms. The other weakness is its rural distribution. Opportunities It has an opportunity of diversifying its products. Increase customer base by penetrating in rural areas and market. Create strategies that lead to competitive advantage. Threats Increase of cost of raw materials is the biggest threat. The other threats are from the competitors and rise of health consciousness amongst people. Mission, vision and purpose of Cadbury The mission statement of the company is that By 2016, Cadbury will have its significance presence in every Australian capital city, starting with 22 stores in Melbourne it now aims at expanding 100 stores over Australia. The goal and mission of Cadbury chocolates is to expand its operations in Australia by providing high quality chocolates and products to its customers. Situational analysis Collaborators analysis The company plans to raise the funds for fulfilling its objectives personally. It also considers of taking a joint venture to fulfill its objectives. The retails stored would be expanded all over Australia through franchise. The company has a joint venture option from Haighs chocolates and hence it is essential for the company to analyze the performance of the company before collaborating with the company. Competitive analysis The major competitors of Cadbury chocolates are Nestle, Mars and Hersheys. Analyzing the competitors performance in the Australian market is essential before expanding its stores in the Australian market. The two main competitive advantages for Cadbury chocolates is its wide distribution channel and strong brand equity and customer loyalty. After establishing the retail stores in Australian capital city the concentration of the company should be on promotion and advertisement of chocolates in respective markets. This is necessary to achieve competitive advantage (Bansal 2014). Environmental analysis The company should focus on sustainability by producing the chocolates without hampering the environment. The environmental issues pertain to waste management, and energy conservation. Market measurements The performance of the company is measured by taking into consideration the profit, sales and growth of the company. The market performance is measured by analyzing the number of customers consuming Cadbury chocolates, the market share that the company holds and the expansion of stores and employee strengths (Muigai 2013). Profitability or productivity analysis The store growth, sales and gross profit improved with a margin of forty six percent. The average gross profit for the chocolates and drinks is predicted to rise by sixty three percent. The company was successful in achieving 34,500 loyal customers that indicate a 58% of people in the target market (Spry and Lukas 2016). Legal and ethical requirements The main requirement for the Cadbury chocolates is sustainability that is to produce the chocolates without hampering the environment. The products provided by the company should be healthy in nature so that all can consume it. Hence, since people now days are becoming more health conscious the company should concentrate on more organic production of commodities. It is essential for the stakeholders to follow moral code of conduct. The company is involved in ethical practice by following sustainability (Ward 2014). For the employees it aims at maintaining high level of safety. The raw materials are imported from countries with ethics and high quality requirements. The employees are required to maintain ethics by complying with the rules and regulations set by the organization. In order to ensure that the products are sustainable it is essential for the suppliers to be sustainable. Long and short-term marketing objectives The marketing objectives are as follows: Achieve total revenue of over $30 million in ten years. Increase the market share by 15-18% Improve the customer satisfaction level by 99.5%. By 2016, the company wants to expand its retail stores in every Australian capital city. From 22 stores it aims at expanding its stores to 100 (Jaques 2015). It also aims at raining the funds in fourth year of operations in order to expand its franchise. The company also aims at increasing its customer base. Marketing performance The contribution of chocolates towards the market share of Cadbury has been improving and risings since 2010. The number of employees and customers are also rising. The gross profit of the company is also expected to rise by increasing its sales and growth. Though the profit of the company is rising, the cost of marketing is also rising due to expenditure on promotion and advertisement of products. The company started its operations in twenty-two stores in Greater Melbourne that is expected to rise to hundred stores (Modi 2013). The gross margin profit is sitting at forty six percent that captures fifty percent of the target market. The main criticism is from the rise in the unemployment rate by 5.8%. However, it is expected that the retail stores is to expand in five to seven years. This performance was compared with the actual results for the year 2015-2016. Areas for improvement The company can improve its quality of product in order to attract larger customer base. The strategies of the company should focus more on the competitors in order to achieve competitive advantage. The company should also concentrate on its distribution channel especially rural distribution channel (Telang and Deshpande 2016). Pest analysis Pest analysis helps on analyzing the external factors that affect the business. Political factors: the politics of Australia is calm and hence the business operates in a calm and peaceful environment. Political factors have little impact on the Cadbury chocolates. Economic factors: economic factors have a great impact on the business. The interest rate is rising and the unemployment rate is rising that will greatly affect the business. The rise in the inflation rates is also expected to rise that is likely to affect the business of Cadbury chocolates. This is likely to affect the business in a negative way (Soni 2015). Social factors: social factors such as lifestyle, attitude, belief and income of people affect the business. People now days are becoming more health conscious that will affect the consumption of chocolates in a negative way. Hence, it is essential for the company to manufacture the products that is organic and healthy (Jobber and Ellis-Chadwick 2012). Technological factors: technology such as internet will affect the business greatly. With the improvement of technologies and introduction of e-commerce, the business is greatly affected. The involvement of Cadbury in online sale has improved the sales and profit of the organization. Risk management strategy Businesses include various types of risks in the management of organization and operations such as risks of profit, sales, revenue, investment, supply and production. The risk can be managed by evaluating its operations and business cycle using key performance indicators, business objectives and the strategies (Kotler et al. 2015). The risk that Cadbury is likely to face while expanding its operations in the Australian market is of decline in sales and profit in the Australian market, Hence, in order to avoid risks it is essential to analyze the market of Australia before expanding its operations. The rise in the price of raw materials is also likely to increase the risk of business. The risk can be managed by using proper strategy of evaluation and implementation. Assessment two Viability of marketing opportunities Cadbury chocolates have a great opportunity to expand its operations in Australian market. This is so because the economy of Australia is growing with the rise in income and revenue of customers. With the rise of income of consumers, the demand for chocolates is likely to rise in Australia that will be profitable for the company. The marketing opportunities of Australia are likely to be favorable and viable. However, the rise in the interest rate and unemployment rate will affect the business in a negative way. The marketing opportunities have helped in increasing the customer base that are loyal. It has led to an increase in sixty percent of the target market (De Mooij 2013). Financial techniques The financial techniques and improvement will help in increasing sales and marketing. The financial performance should be measured using key performance indicators. These include gross profit margins, net profit, net profit margin, current ration, average, and annual growth. The gross profit margins are currently sitting on forty six percent. This is measured to measure sales and growth (Ndungu 2013). The financial techniques used are viable in nature. The main financial strength of the company is to provide the chocolates at the price that is affordable by the consumers so that it is able to provide the organization with required margins ad financial returns. Costs, benefits and risks associated The company wants to expand its store in the Australian capital market. The key issues with this are the rise in the cost. The company has spent $60,000 on radio advertisement and $280,000 on the promotion of the products. This cost was not planned that greatly affected the profit of the organization. The benefit of this opportunity is that it has led to an increase in customer base by attracting loyal customers by capturing the target market to fifty eight percent. Impact of marketing opportunities on current and potential marketing base The marketing opportunities is likely to increase the customer base that are loyal in nature. Marketing objectives In consultation with the key internal stakeholders the marketing objectives of Cadbury chocolates is to improve the taste and quality of product in order to attract larger customer that are loyal. It also aims at increasing the profit and sales by establishing the retail stores in Australia. Risk management plan Risk management plan is a document that is used to manage the project in the organization that includes the risks, its impacts on the organization and the issues that the organizations are likely to face with the use of the strategies formulated. It contains the risk assessment matrix that addresses the risks that the organization is likely to encounter due to the strategies that it is likely to execute (Hill et al. 2014). References Bansal, B. and Bansal, A., 2014. Approaches of Cadbury Schweppes Company to manage its human resources and business strategies.International Journal of Scientific and Research Publications, p.36. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Hill, C.W., Jones, G.R. and Schilling, M.A., 2014.Strategic management: theory: an integrated approach. Cengage Learning. Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2012.Strategic management cases: competitiveness and globalization. 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